Community-Owned · All of Africa
Four programmes. Real people. Anyone from anywhere in the world can nominate a family, a business, a couple, or a deserving person in Africa — and anyone can give.
01
Nominate a family in Africa that needs food support. A local restaurant delivers a full meal to their door as a surprise. The genuine moment is filmed and shared.
02
Nominate a small African business with a great product but no marketing budget. We onboard them free, recruit their first ambassadors, and film the journey to their first sale.
03
Nominate a couple who deserve their dream wedding but cannot afford it. The community votes. The winner receives up to ₦1,000,000 towards their wedding day.
04
Nominate the worker or campus leader who deserves recognition. Colleagues vote. The highest votes win a ₦200,000 monthly cash gift — one for the workplace, one for campus.
Nominate
Anyone from anywhere in the world fills in a simple form to nominate a family, business, couple, or deserving person in Africa.
Verify
A trusted local coordinator confirms each nomination within 48 hours. Privacy is fully protected at every stage.
Vote or Select
For So Wedding and So Hero, the community votes. For So Family and So Business, our team selects from verified nominations.
Deliver
A meal. A business launch. A funded wedding. A cash award. Real support, delivered to real people.
Share
Every episode is filmed and published. Download the e-flier and share it to bring in the next nomination.
Living in Lagos, Nairobi, Accra, Kampala — anywhere on the continent. You see someone who deserves support. You nominate them.
You left. But you know families and businesses back home working hard and deserving a spotlight. You can nominate from anywhere.
You don't have to be African to believe in Africa. If you know someone doing great work — nominate them and/or donate to help them.
A meal costs less than you think. A business listing changes everything. A wedding is a memory for life. A cash award changes a person's month. Give what you can.
A community-funded programme that surprises families in need across Africa with a full meal — delivered with care, filmed in the moment, shared so the next family gets nominated too.
So Family is a community-powered food programme where anyone from anywhere nominates a family in Africa that needs support. A local restaurant partner prepares a full family meal. A verified local coordinator delivers it unannounced. The genuine reaction is filmed and shared.
This is not charity. It is the community deciding who deserves care — and acting on it. Every delivery proves ordinary people can create extraordinary moments.
No government money. No NGO gatekeepers. Just people, giving back.
Fill in the form below. Tell us who the family is, where they are in Africa, and why they deserve this. You don't need to know them personally.
A trusted local coordinator confirms the nomination within 48 hours. The family's privacy is fully protected throughout.
A local restaurant partner prepares a full family meal. Our coordinator delivers it directly to their home. The family doesn't know it's coming.
The moment is filmed naturally, respectfully, and with full consent. No scripts. No staging. A real family, receiving real care.
The story goes live on YouTube, Instagram, and TikTok. Download the e-flier below and share it. Every share brings us closer to the next family.
Takes less than 3 minutes. All information handled with full care and privacy. Fields marked * are required.
Thank you. Our team will review your submission within 48 hours. If the family is selected, you will be the first to know.
Save the flier and post it on WhatsApp, Instagram Stories, TikTok, or anywhere you show up. Every share brings us closer to the next family.
Community Food Support · Africa
Know a family in Africa that deserves a hot meal? Nominate them today. Anyone, anywhere can nominate.
Download as a PNG to post directly, copy the link to share via message, or use native share on mobile.
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A community spotlight that finds a small African business with a great product but no marketing budget — sets them up free, films their journey, and shares it so the whole continent can see them.
So Business is a community spotlight where anyone nominates an African small business they believe in — great product, no marketing budget. We onboard them free, recruit their first Brand Ambassadors, and film the moment their first sale arrives.
This is not advertising. It is the community investing in African businesses. Every episode proves community commerce works.
No application fee. No paid placement. No gatekeepers. The community nominates. We deliver the spotlight.
Fill in the form below. Tell us about the business, what they sell, and why you believe in them. You could be a customer, a friend, or someone who knows they deserve more reach.
We create their account, list their first product, and set a fair commission with Brand Ambassadors. The owner just shows up — we handle everything else.
Three community Brand Ambassadors aligned with the product receive their unique links and start sharing immediately.
The full journey is documented — nomination discovery, onboarding, first Ambassador, and the moment the first sale notification comes through. Genuine. No staging.
The episode goes live on YouTube, Instagram, TikTok, and LinkedIn. Download the e-flier and post it everywhere.
Takes less than 3 minutes. We review every nomination seriously. Fields marked * are required.
Thank you. Our team will review within 48 hours. If the business is selected, we will contact you and them directly.
Save the flier and post it anywhere you show up online. The more people who see it, the more businesses get their spotlight.
Business Spotlight · Africa
Know an African business with a great product but no marketing? Nominate them — completely free.
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Nominate a couple in Africa who deserve their dream wedding but cannot afford it. The community nominates. The community votes. The winner receives up to ₦1,000,000 towards their wedding day.
So Wedding is a community-powered wedding sponsorship programme. Anyone can nominate a couple in Africa who are deeply in love, ready to commit, but don't have the budget for the wedding they deserve. The community then votes on who should receive the sponsorship.
The winning couple receives up to ₦1,000,000 towards their wedding — funded entirely by community contributions and commercial sponsors. Every stage is filmed, from nomination discovery to the wedding day itself.
This is not a TV show. It is not a competition for entertainment. It is the community choosing to honour love — and filming the proof that it happened.
Fill in the nomination form below. Tell us about the couple — their story, where they are in Africa, and why they deserve this.
Our team verifies each nomination within 72 hours. Verified couples are added to the public voting page with their consent.
Voting is open to everyone. One vote per person per couple. The voting period runs for two weeks. The couple with the most verified votes at close wins the sponsorship.
The winning couple receives up to ₦1,000,000 towards their wedding, planned with our local partners. Every supplier is coordinated by SoInitiative on their behalf.
The entire journey is filmed — from nomination to vows. The wedding day video goes live across YouTube, Instagram, and TikTok.
One vote per person. All votes recorded. Results announced publicly at the end of each voting cycle.
Nominations are being verified. The first couples will appear here shortly. Nominate a couple below.
Know a couple who deserve their dream wedding? Tell us their story. Takes less than 3 minutes. Fields marked * are required.
Thank you. Our team will review within 72 hours. If the couple is selected for voting, we will contact you to confirm consent before publishing their story.
Share the flier to bring in more nominations and more votes. Every share could mean one more couple gets their dream wedding.
Wedding Sponsorship · Africa
Nominate a couple who deserve their dream wedding. Community votes. Winner receives up to ₦1,000,000.
Download the flier as a PNG to post on social media, or copy the link to share directly.
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Nominate the worker or campus leader in Africa who truly deserves recognition. Colleagues and students vote. The highest votes win a ₦200,000 monthly cash gift — one workplace winner, one campus winner, every month.
So Hero is a monthly recognition award for the people who show up, lead quietly, and make their teams and communities better — without ever being celebrated for it. Anyone can nominate a deserving person in their workplace or on their campus across Africa.
There are two separate categories every month. The Workplace Award recognises an employee, team leader, manager, or any staff member in any organisation. The Campus Award recognises a student representative, student union leader, course rep, or lecturer at any tertiary institution across Africa.
The community votes. The highest votes in each category wins ₦200,000 — deposited directly to the winner. No panel. No management approval. Just the community deciding who deserves to be seen.
Fill in the form below. Choose whether the nomination is for the Workplace category or the Campus category. Tell us who the person is, what organisation or institution they belong to, and why they deserve this.
Our team verifies each nomination within 48 hours. Verified nominees are added to the public voting board under the correct category. Their story is shared with their consent.
Voting is open to everyone. Colleagues, classmates, and the public all vote. One vote per person per nominee. Voting closes at the end of each calendar month. One winner per category.
The winner in each category receives ₦200,000 deposited directly to their account. The award is announced publicly. The moment is filmed and shared — with full consent.
The winner's story is published across YouTube, Instagram, TikTok, and LinkedIn. Nominations open for the next month immediately. Download the e-flier and share it to bring in the next hero.
Two categories. Two winners. One vote per person per nominee. Voting closes at end of each month.
Workplace Award
Employees, team leaders, managers — any organisation in Africa
₦200,000
Workplace nominees for this month will appear here once verified. Nominate someone below.
Campus Award
Student reps, student union leaders, course reps, lecturers — any tertiary institution in Africa
₦200,000
Campus nominees for this month will appear here once verified. Nominate someone below.
Know someone who shows up every day and deserves to be seen? Nominate them in under 3 minutes. Fields marked * are required.
Thank you. Our team will review within 48 hours. If the nominee is selected for voting, we will contact you and obtain their consent before publishing their story.
Share the flier so more heroes get nominated. Every share could mean one more person gets the recognition — and the ₦200,000 — they deserve.
Monthly Recognition Award · Africa
Know a worker or campus leader who deserves recognition? Nominate them. Community votes. Winner gets ₦200,000.
Download as a PNG to post on social media, or copy the link to share via message or group chat.
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